Partial Vehicle Wraps are a budget-conscious, yet effective way to increase awareness for your brand. They display your logo, products, images and marketing messages on selected areas of your vehicle. For example, partial wraps can just cover the back or doors of your vehicle. They allow you to use your fleet as an effective advertising machine without the higher cost of a full wrap.
Caliber Signs and Imaging is a professional company that specializes in working with businesses throughout the complete process of wrapping any vehicle or fleet. From providing you information regarding ROI during your RFQ process, to planning the design of your wrap, to helping you select the right message, to accurately matching your brand colors, to applying the wrap with our industry-leading installation process (our installers are 3M and PDAA approved), to quality control and advice on maintenance of your wrap after installation- we have you covered.
WHAT IS A PARTIAL VEHICLE WRAP?
A partial wrap displays your advertising media – printed on full vinyl sheets and cut to a size less than the full size of the vehicle. The film is then applied as a new skin overlay to a percentage of the vehicle. This is known as a partial wrap. Partial wraps typically cover 25% to 75% of the vehicle. They are often used as a lower-cost alternative for larger fleets, when your budget does not allow for the cost of a Full Vehicle Wrap. Like our Full Wraps, our high quality films are long-lasting and removable, if necessary, without damage to the vehicle.
WHO USES A PARTIAL VEHICLE WRAP?
Partial wraps are used by companies of all sizes, ranging from small business owners to fleet managers. They are often applied to large vans displaying small messages and small vans with a limited advertising space. To have a high-end look, we often recommend using designs that use the color of the vehicle as part of the graphic.
WHAT ARE THE ADVANTAGES OF USING A PARTIAL VEHICLE WRAP TO ADVERTISE YOUR BUSINESS?
- Partial vehicle wraps have a lower price compared to full wraps or other advertising options
- Partial wraps provide a quicker return on investment because of the lower upfront cost
- Partial wraps provide a higher economic efficiency for fleet vehicles
- Partial wraps allow you to create a more consistent ‘look’ if your fleet varies by make and model
PARTIAL VEHICLE WRAP: YOUR RETURN ON INVESTMENT
As with any marketing and advertising, the more brand exposure you provide, combined with a clear message and a call to action, the more new business you will generate with a vehicle wrap. A branded vehicle, with trips planned strategically (consider your target audience, best times of the day, and additional exposure at events) will be a sure way to meet and exceed your marketing objectives in a short period of time.
THE SECRET SAUCE OF PARTIAL VEHICLE WRAPS IS IN THE DESIGN!
Make use of our in-house design team. When you need some creative help in applying your brand logo and messaging to a different type of art board (i.e. the vehicle), then CALL US – and lean on our expertise. With partial wrap designs, it is important to know where the edges of the material will be seamed, otherwise exposed edges may cause issues further down the road. We do this every day, so challenge us!
PARTIAL WRAPS VS. VEHICLE DECALS
To provide a more professional look, the aim should be to achieve a result where the overall image of the graphics appears to be part of the vehicle paintwork. This is more effectively accomplished with a partial vehicle wrap than with individual stickers and letters. Your mobile billboard needs to be eye-catching and look professional, otherwise it will not draw the desired attention or interest of passing motorists, which is why partial wraps often give you a more appealing and effective advertising option than decals.
PARTIAL WRAPS VS. CUSTOM PAINT JOBS
Custom painting is a dying art, and therefore, it has become very expensive. Partial wraps have become mainstream and faster to install due to digital printing technology advancements and the improvement of vinyl finishes.
ARE METALLIC FINISHES AVAILABLE FOR PARTIAL WRAPS?
Vinyl suppliers have advanced the development of materials to the extent that more choices are now available for colors and finishes. These choices for partial wraps are comparable to metal paint finishes. Specialty films have become recently available and include brushed metallic, bronze, titanium, steel, carbon fiber finishes, colored metallic, including many exotic colors, even gold and matte, standard chrome, gold and blue chrome. Even though cars are fully wrapped in these materials, they are also used to provide accents to the design, for roofs, mirrors, and trims.
SPECIAL CALIBER SI PROCESS
- Personal Service: Friendly, competent, fast, and always there for you
- Marketing Expertise: Consultation with our Marketing Expert (to make sure message and design connect with your target audience)
- Technical Advice on how the wrap works, how long it lasts, and maintenance requirements to get the longest lasting product
- Leading Design: Our Graphics Designers design your wrap (2-d or 3-d image, so you know how it will look before production)
- Qualified Installers: Experienced Wrap Installers with 3M and PDAA approvals will wrap your car in our climate-controlled, dust-free installation facility to ensure the material adheres properly to your vehicle
- Quality Control check before you pick up your vehicle or fleet
TIP OF THE DAY
Whether you are partially wrapping one work vehicle or a fleet, consider buying a white vehicle to help neutralize any color issues between your brand colors and the natural state of the vehicle.