Caliber Signs & Imaging Answers Your Questions on Corporate Signage in Southern California

When our clients need corporate signage in Southern California, they know that Caliber Signs & Imaging offers a wide variety of options. Besides that, we frequently talk to business owners who need advice on the design, production, and installation of corporate identity signs. Here are some of the most frequently asked questions and their answers.

Q: Why Do I Need Corporate Identity Signs?

A: Corporate identity signs are the most effective, yet least expensive, form of advertising for any business. In most cases, a sign is your introduction and handshake with those passing by, identifying your business to existing and potential customers.

Q: Why Does Caliber Signs & Imaging Emphasize Customization for Corporate Identity Signs?

A: These signs, which include monument signs, channel letters, lightbox cabinets, three-dimensional building letters, and other options, are always “on the job” for you, advertising 24 hours a day, 365 days a year. People often judge a business by how the sign looks. Studies have shown that retailers increase their business measurably just by adding a good sign.

Q: What is the Most Effective Sign for My Business?

A: Because we are a full-service business signage company, we have the advantage of working with all types of signs and materials. While each brand’s signage must be unique, there are some similarities. Corporate identity signs must project the appropriate brand message, be visible and easy to read for people who are driving and walking past the location and fit well into the general area.

Q: Do I Need an Illuminated Building Sign?

A: As a general rule of thumb, the answer would be yes. , we no longer live in a 9-to-5 society, and people will drive past your business location 24 hours a day. With a lighted sign, you have an opportunity to communicate with existing and potential customers, even when your business is closed. That said, there are some situations where non-illuminated signage could be advantageous.

Q: What Should My Building Sign Say?

A: Serving SoCal for as long as we have, we find that signage should, in as few words as possible, clearly communicate your corporate identity. Many clients have found that between five and seven words is the sweet spot. A picture depicting your product or service adds impact and clarity.

Q: How Do I Effectively Brand My Business Location?

A: As a business owner, one of the primary goals of your signage is to create brand recognition for your business in the community. National companies use their signage, architecture, and logos in every type of advertising they do, thereby reinforcing their corporate image and creating a “top-of-the-mind awareness” with consumers worldwide.

To do this, use your company logo or graphic on all of your signs, stationery, uniforms, company property, vehicle wraps, etc. Repeated viewing of your company’s logo, especially on your sign, will help “brand” your business and location, and create “top-of-the-mind” awareness for your existing and potential customers.

Q: Are Signs Expensive?

A: As a full-service provider of corporate signage in Southern California, we have found that signage is the least expensive, yet most effective, form of advertising for independent and national retail businesses. From a business owner’s perspective, a sign should not be viewed as an expense, but as a capital investment. When you factor in your return on investment, signs are not expensive. An effective sign will most likely pay for itself many times over.

That said, the price for signage will vary greatly depending upon the size, design, style, manufacturing method, and mounting type. Ongoing advances in sign making and material design allow us to make your sign look great at a fraction of what the products used to cost.

Q: How Do I Know If My Current Sign Is Effective or Needs to Be Changed?

A: Being a comprehensive signage company in Southern California, Caliber Signs & Imaging offers a site survey service. We visit your location, inventory the signage, measure the size, gauge the speed of traffic, and give you a professional opinion. We do not treat this as an opportunity to sell you a sign, but as a chance to offer you our expertise of having been in the business for a long time.

Q: What are the Laws about Putting up a Corporate Sign?

A: Business owners have several legal obligations that may affect your sign, including permits, copyrights, patents and trademarks, building and electrical codes, local zoning or sign codes, and perhaps other regulations. Caliber Signs & Imaging has been serving SoCal business communities by taking care of the permitting and advising clients on the rules that are in effect for their cities.

Do you still have questions about corporate identity signs in Southern California? Call us today to get answers!